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Why early kol engagement pays off Learn how kol engagement strategies are adapting to include diverse influencers and new technologies. The strategic value of involving kols is backed by tangible benefits across clinical, regulatory, and commercial milestones
Historically, kols were sought after sometime between the initiation of phase i of a clinical trial and the launch of a completed product Explore the evolving landscape of medical affairs engagement planning for 2025 However, recent evidence is shedding light.
These four activities comprise the first phase of kol management
Before your team can identify and engage kols, it has to set a clear objective for the specific insights it wants to. While the case for onboarding an msl team and engaging kols has clearly been made and proven in industry, there is also a great case to be made for starting kol engagement much earlier in the. Though most companies only start working with kols during phase iii, data show that the best time to begin kol engagement is about three years before launch Companies that engage kols early in the development cycle see a 25% increase in product success rates (thought leader select)
Despite this, 41% of companies wait until phase. Recent analysis shows that engaging with kols before. An early kol endorsement can generate a lot of attention in the industry and increase the efficacy of a breakthrough medication But for pharmaceutical companies, finding,.
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