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The university of utah brand serves as a comprehensive guide that defines and communicates brand identity, values, vision and voice For a full overview of the new brand standards, visit brand.utah.edu. It acts as a centralized resource for internal and external stakeholders, providing a clear and consistent framework for brand representation.

The colors we use in our university of utah branding materials represent who we are and all the people who make this institution so great The university of utah is rolling out updated visual identity guidelines as part of university marketing & communications’ brand refresh To make sure you are accurately representing our campus, we ask that you follow our color guidelines below.

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We are committed to creating unsurpassed societal impact by infusing innovation, collaboration, and entrepreneurship into our academic, research, and health programs We understand our students are the key to our future They are engaged in helping build a better way forward. University of utah website guidelines are a distributed effort, based on the principles of our core brand pillars

When creating a university site you should have consistency and inclusivity in mind, with each component designed and built to be accessible to all, regardless of ability or situation. A brand positioning statement defines who we are, what we stand for, and how we want to be perceived — both within our community and across the world At the university of utah, our positioning provides a unified foundation for telling our story with clarity, consistency, and impact. This style guide is only for communications and marketing professionals who work for the university of utah

The u celebrates all of our staff, students, trainees, and faculty by striving to make our campus a welcoming environment.

In case you haven’t heard, or seen, we’ve totally refreshed our university of utah branding, from our logos and fonts, all the way to our primary colors Here are some answers to some questions we’ve been asked about our latest brand updates. The expanded brand guide was created in collaboration with u of u health and utah athletics, synchronizing positioning, values and strategy The brand website, brand.utah.edu, includes the brand pillars, new storytelling mandatories and marketing goals.

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